Are Retailers Promoting Too Many Discounts?


Posted on: December 14th, 2012 by ABC News No Comments

Jack Hollingsworth/Thinkstock(NEW YORK) — There’s just two more weekends to go before Christmas and the bargain discounts at the mall continue, as retailers use promotions to get shoppers into stores.

But as Raechel Jackson, the director at Simon-Kucher & Partners, points out, some stores offer too many promotions for their own good.

“Price is not everything,” she tells ABC News Radio.  “There are a lot of other ways that retailers can and do provide value to the consumer.”

An exclusive focus on prices, Jackson says, means less spending on linking brick-and-mortar retailing with website initiatives.

There’s also the look of the store.  

“The way that the shelves look or it’s other things inside the store like a cafe or a play area for children,” she says.  “There are a lot of things retailers can be creative with.”

Copyright 2012 ABC News Radio



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