Oscar Losers Take Home $45,000 Gift Bag


Posted on: February 21st, 2013 by ABC News No Comments

ABC/BOB D’AMICO(LOS ANGELES) — Everyone wins at the Oscars this Sunday.  While a few of Hollywood’s best and brightest will get to walk away with a coveted golden statuette, the nominees who don’t can console themselves with a gift bag worth more than $45,000.

This year’s goody bags include a $12,000 trip to Australia, condoms, a $600 acupuncture appointment and a package of 10 personal training sessions valued at $850.  Circus lessons for the nominee’s children worth $400 are also included, as well as a $5,000 facelift procedure, an $1,800 one-year membership to Heathrow Airport’s private VIP service, a $3,000 stay at the St. Regis Punta Mita Resort in Mexico, and Windex.

Distinctive Assets, a marketing firm, will be delivering the goody bags to the nominees who did not win.  For 11 years, the firm has given consolation gift bags to Oscar nominees in the major categories who come home empty-handed.

“It was a way for us to reach the exact talent we wanted [major nominees] without having to deal with the immense production challenges of the Hollywood/Highland area during Oscar week,” Distinctive Assets CEO Lash Fary told ABC News.

Nominees in the major categories – including best actor, best actress and best director – as well as the host, Seth McFarlane, will all have the gift packs delivered the morning after the awards, either directly or through their management.

“Even Hollywood’s most acclaimed stars are disappointed over this particular loss,” Fary said. “And when our consolation gift shows up the next day, we like to think it is welcome distraction.”

Unfortunately, the losing nominees of other events, such as the Latin Grammys, Grammys and CMA Awards, do not have the same comforting packages.

“We are actually onsite gifting the presenters and performers as their official thank you for the show,” Fary said.

Until Sunday night, no one will know for certain which stars will be nursing the sorrows with a $795 water filtration system and a diet valued at $411.96.

Maybe they can use their $204 custom candle package to have their own Oscar award crafted.

Copyright 2013 ABC News Radio



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