Hillary Clinton Slated to Spend 53 Times More Than Donald Trump on Florida TV Ads

Posted on: September 20th, 2016 by ABC News No Comments

ABC/ Ida Mae Astute(MIAMI) — With seven weeks until Election Day, Hillary Clinton and her allies are set to outspend Donald Trump and his allies by wide margins during the homestretch.

A whopping 95 percent of all campaign television ad spending scheduled between Tuesday and Election Day — more than $143 million — comes from Clinton’s team, according to an ABC News analysis of CMAG/Kantar Media data.

Team Clinton will spend $143.2 million on television ads vs. only $6.8 million for Team Trump.

The difference in future spending in key battleground states is even starker – with Team Clinton slated to spend 53 times more than Team Trump on television ads in Florida between now and Nov. 8.

In Florida, Clinton is spending $36.6 million vs. only $0.7 million for Trump. The differences continue in Ohio ($20.9 million vs. $1.8 million), Pennsylvania ($18.8 million vs. $1.5 million) and North Carolina ($14.3 million vs. $1.3 million.)

These are four crucial states for Trump’s campaign. If he wins all four of them, he will almost certainly land in the White House. If he loses even one, it will be very difficult for Clinton to lose the general election. Recent polling in these states has shown a tight match-up but a lead for Clinton in Pennsylvania.

While ads for the campaigns themselves are guaranteed to be at a lower price during these final 60 days, outside groups can get charged steep prices. That’s why it’s important that Priorities USA Action has already scheduled so many ads: They’ll be paying less than Trump’s outside groups — like the NRA and his super PACs — will be paying if they try to schedule ads now.

Clinton’s campaign itself is footing slightly more than half of her television advertising scheduled, while Trump’s campaign is slated for about $4 in $10. But while Clinton’s behemoth super PAC accounts for virtually all the rest of pro-Clinton spending, Trump’s spending is splintered between the NRA and two other super PACs.

Team Clinton has already spent $174 million on television ads during the general election vs. a mere $40 million for Trump and his allies. The contrast is also stark when comparing only the campaigns — $18.7 million for Trump vs. $110.7 million for Clinton.


Florida $36.6 million
Ohio $20.9 million
Pennsylvania $18.8 million
North Carolina $14.3 million
Nevada $10.1 million
New Hampshire $7.3 million
Iowa $7.1 million
Colorado $5.8 million
Virginia $0.5 million
Nebraska $0.2 million
United States $21.6 million
Total $143.2 million


Ohio $1.8 million
Pennsylvania $1.5 million
North Carolina $1.3 million
Florida $0.7 million
Colorado $0.3 million
Iowa $0.2 million
New Hampshire $0.1 million
Maine $0.1 million
United States $0.6 million
Total $6.8 million

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