KFC sends chicken sandwich into space
KAREN BLEIER/AFP/Getty Images(NEW YORK) — KFC launched one of its signature fried-chicken sandwiches into the stratosphere on Thursday.
As part of a promotion for its Zinger sandwich, the fast-food chicken chain partnered with World View Enterprises, a company that develops high-altitude launch vehicles, to send the sandwich sky-high for the next four days. The sandwich is being carried by a giant balloon and is expected to reach altitudes of 50,000 to 80,000 feet.
The Zinger isn’t quite going into space. The balloon will remain in the Earth’s atmosphere, about 300,000 feet below the designation of “space.”
The flight is part publicity stunt, part launch test. KFC approached World View and offered to fund a test of their launch vehicle, the Stratollite, if they’d send the Zinger along. The sandwich has been available outside the U.S. since the 80s, but hasn’t been available stateside until April.
For World View, this is a chance to promote itself. The company plans to carry instruments into the stratosphere to track severe weather around the world for weeks at a time. This would be of great use to and aid first responders during natural disasters.
Eventually, it wants to send paying customers aloft in a capsule to view the curve of Earth and the darkness of space above.
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