Trust in local newspapers remains high
About 63 million, or 16-percent, of U-S residents live in rural America and, while they increasingly embrace digital technology, they still rely on local newspapers to provide them with news the Internet can’t. Al Cross, who heads the Institute for Rural Journalism, says rural residents are 10-percent less likely to have broadband and smartphones than city-dwellers. And while many don’t believe all the information they read on the Internet, Cross says trust in the local newspaper remains high. Cross says rural residents no longer expect to get national and international news from their local paper, but want school, police and civic information that other news sources don’t provide.
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